I know the pain because I’ve lived it too …

Sure, I can tell you about my $2M+ years, exiting my first business when I was only 31, the $2.4M Florida townhome along the private golf club …

But, that isn’t the part that actually shaped me.

I've felt the weight of multi-million dollar failures that weren't just financial losses … they were blows to my identity as a man, provider, and leader.

I've experienced the humiliation of partnerships that crumbled, leaving me not just broke but broken.

I’ve been divorced and wondered how I suddenly went from all this time with my daughter in our big home to sitting alone in an apartment staring out the window.

I've known the 3 AM sweats, lying there calculating and recalculating numbers thatjust weren’t going to work.

The embarrassment of having to explain to friends and colleagues why the "sure thing" became another catastrophe.

The depression that creeps in when you start wondering if maybe everyone else was right. Maybe you should have just played it ‘safe’, taken the corporate job, and stopped dreaming so big.

But here's what I discovered in my darkest hour …

That voice inside … the one that whispered "don't quit" when everything else screamed "give up” …

That voice wasn't lying. It was preparation for something extraordinary. What I once believed was my lowest point … was my launching pad.

Realizing that I wasn’t just some ‘elite communicator’ who leveraged it to sell more than nearly everyone I worked alongside. But, my actual ‘genius’ was making sure I eliminated competitors.

By continuously focusing on performance over competition … I was able to create different sales models that made what ‘they’ were doing, obsolete.

As it turned out, creating a me vs me framework instead of a me vs them was THE difference. So, instead of hoping to compete on speed, size, price, quantity...

I placed all focus on me and my offerings. I pushed how differently WE could deliver on our promises rather than comparing to them.

I sold more through direct sales, retail, commercial, phone, groups and stage NOT solely because I had invested so much time and treasures learning communication mastery …

But, because I learned HOW to create an Architecture of Differentiation …

So, it was our one-of-a-kind incomparable offerings … or their white-washed, generic thingy.

Once we became the ONLY choice … EVERYTHING changed and profits soared.