Some go into business hoping to sell their product or service. Others are profitable before they ever open their doors and know that their customers cannot wait to buy from them.
There is a term that exists called “Hope Marketing”. That means you hope that people will want to buy what you are selling.
You hope that your message will resonate with potential customers.
You hope that the model is set-up properly so that your company will realize enough profits to make it successful.
That is too much HOPE for me, personally. We choose to go with the “Know-in-advance” system.
Business is A LOT less stressful, A LOT more enjoyable, A LOT more profitable and A LOT more predictable.
Check out the video and let us know if you are a “Hope” or “Know-in-advance” marketer.
Until next time,
Dallas Hardcastle, Founder of the Metadigm Model™