When I first had someone ask me what exactly were we doing differently to make our company grow so quickly I really had to sit and think about it.
Candidly, we have just had our noses down and been focusing on doing the right things each day.
But, then it hit me…
That was part of the reason right there. We were remaining focused at the task at hand and not allowing ourselves to get distracted as we had in the past.
So, here are the 4 Biggest Reasons:
1. Remaining Focused On the Task at Hand
We are all trained and reminded that this is a multi-tasking world in which we live. If you aren’t doing 3 or 4 things at a time you are squandering away opportunity and time.
This could not be any less true…
Studies are coming out more and more that completely dispel the myth that multi-tasking is the best way to accomplish more. In fact, as our company has moved away from the multi-tasking mentality and towards the “laser focus on the one thing directly in front of you” we have done nothing but become more productive and better at hitting deadlines.
So, that means we finish the task at-hand and do not get bogged down answering emails and phone calls while we are in the middle of our momentum project. I’m going to write on this area alone soon.
2. Really Talking with Customer
We have always talked with our customers to find out how we are doing, how we can improve and what type of things they would like to see us do in the future.
However, this year we really moved this practice to specific information probing. We have never performed more surveys, had more specific discussions and listened more intently than we did this year.
We were relentless in asking our customers, “Where do you need the most help?” “What kind of products will help you most?” “Where exactly are you struggling the most and what specifically can we create to help you with that struggle?”
These questions not only led us to having a tremendously deeper understanding of our customers but it also made serving our customers more fun, more profitable and much, much easier.
3. Coaching and More Coaching
Now let me be clear…I have always been a BIG proponent of coaching. If you really want to change how you operate (and how you grow as a person and a business) you must be ready to invest in coaching…and I have for many years.
But, I didn’t always seek out the very best coaches.
I have always sought out the coaches that I thought could really help a certain area of my business and the investment was always worth it many, many times over. But, in the past 15 months I decided to hire a couple of the best coaches in the world because…dramatic pause…
I knew if our company was going to be the best we simply had to learn from the best.
No surprise that the businesses that aren’t growing probably aren’t using coaching at all. The business that are doing ok are possibly using coaching but they’ve probably hired some middle-of-the-road coach that can help them grow some.
But, without a single exception of which I am aware, the best in the world are all working with the best coaches in the world…and every one of the best absolutely has at least one coach.
If you’re not getting coached then you’re just trying to figure it out on your own. True in ALL sports. True in ALL business.
Try using that reasoning with your kids in sports. “You don’t need a coach, Billy. Just run around and do whatever feels right to you and I’m sure it will be as good or better than anyone else.” Go ahead and try that one and let me know how it works out.
4. Narrowing Our Target
We thought we were “niched down” quite nicely, thank you very much. We had become very focused on making sure we were connecting only with the customers that were looking specifically for what we could deliver…but, we were still missing the mark.
We were all around the bulls-eye but weren’t hitting it squarely in the center. Now, we are hitting it dead in the middle.
So what changed?
We took that final step that sometimes isn’t so easy for a company to take. We began to say ‘No’ a lot more to potential customers and stopped working with customers that didn’t absolutely hit our core mission and goals. In fact, we decided to say goodbye to one of our biggest clients. They were responsible for over $63K in revenue alone…but they kept asking us to move further and further away from our bulls-eye.
Ironically, once we said goodbye and began to adhere directly to only working with the people that exactly met our core mission and criteria it all got better…and we replaced that revenue quickly with more revenue from clients that fit us perfectly.
I’ll be the first one to tell you these weren’t the only changes we made but these were undoubtedly the 4 biggest ones.
In fact, these have all served us so well that it is allowing us to come out with our first online digital product next month and we are 100% positive that we are “hitting the mark” with it. More on that later…
I hope you can begin to implement these 4 steps right away and if you do I have no doubt that it will have a similar impact on your business.
If you have found that implementing any of these steps in your business has made a difference let me know. I’d love to hear your examples of how these changed your business.
Until next time,
Dallas, Chief Creativator